Busacca Gallery

Vintage Die-Cut Shell Sign: Collectible Double-Sided Petroliana This vintage die-cut Shell sign is an authentic piece of roadside advertising, featuring a double-sided porcelain enamel design. While undated, the logo's style suggests it was manufactured in the 1920s and displayed at service stations of that era. Measuring an impressive 41 1/2 inches tall by 40 1/2 inches wide, this sign is both large and iconic, making it an ideal display piece for collectors. As with all our collectible advertising signs, this Shell sign is an original gasoline advertisement offered in its original, unrestored condition. It shows significant wear consistent with its age, including numerous dings, dents, and rust-through spots on one side. We embrace these imperfections, as they add to the item's unique story and historical authenticity, making it a true treasure for any collector.

The Shell gas and oil sign has a rich history rooted in the early 20th century, symbolizing the growth of the automobile industry and the expanding need for fuel. Introduced by the Shell Oil Company, these signs became iconic with their bold red and yellow scallop shell design, representing the company's commitment to quality and innovation. The logo's evolution mirrored the changing aesthetics of advertising, with early porcelain enamel signs from the 1920s and 1930s becoming prized collectibles today. Displayed prominently at service stations, these signs not only guided motorists but also became a symbol of reliability and progress during an era of rapid industrial growth. Over the decades, Shell signs have transitioned from practical markers to nostalgic artifacts, celebrating the legacy of one of the world’s most recognizable brands.